Annual Signature Campaign

TALITHA CUMI Signature Campaign & Ingathering Plan

TALITHA CUMI: Annual Signature Campaign & Ingathering of Commitments

I. Campaign Overview

  • Name: “Empower a Child: Support TALITHA CUMI’s Holistic Development”
  • Goal: To raise PHP 500,000 to support TALITHA CUMI’s programs in H4J Masbate.
  • Duration: [Specific Dates – e.g., November 1st – December 31st, 2025] (2 months)
  • Target Audience:
    • Adventist Church members and organizations globally
    • Individuals passionate about child education and development
    • Alumni of Adventist schools and institutions
    • Community leaders and businesses in Masbate and surrounding areas
    • Friends and family of H4J Masbate members
  • Key Message: “Invest in a child’s future…”

II. Campaign Components

1. Online Signature Campaign

  • Platform: Dedicated landing page (e.g., dcn300.org/talithacumi-campaign)
  • Features:
    • Compelling video showcasing TALITHA CUMI’s impact
    • Detailed program information
    • Impact stories and testimonials
    • Secure online signature form
    • Clear call to action: “Sign the Pledge to Support TALITHA CUMI”
    • Social sharing buttons
    • Progress tracker
  • Incentives:
    • Digital certificate of appreciation
    • Entry into a drawing for a prize
    • Opportunity to have their name featured on the website (optional)

2. Ingathering of Commitments (Fundraising)

  • Platform: Integrated donation platform on the landing page
  • Donation Options:
    • One-time donations (various amounts)
    • Recurring monthly donations (various amounts)
    • Sponsorship packages:
      • “Angel Sponsor”: [Amount] – Supports one child’s full participation.
      • “Hope Builder”: [Amount] – Provides educational materials.
      • “Community Champion”: [Amount] – Funds a community outreach project.
  • Payment Methods:
    • Credit/Debit Card (via secure payment gateway)
    • PayPal
    • Bank Transfer (details provided)
    • Mobile Money (if applicable)
  • Recognition:
    • Personalized thank-you email
    • Listing on the campaign website (optional)
    • Special recognition in DCN300’s annual report
    • Opportunity to receive updates and impact reports

III. Marketing & Promotion

1. Social Media Campaign

  • Platforms: Facebook, Instagram, Twitter, YouTube
  • Content:
    • Compelling visuals (photos, videos)
    • Impact stories and testimonials
    • Behind-the-scenes glimpses
    • Countdown posts
    • Daily/weekly updates
    • Live Q&A sessions
    • Shareable graphics and infographics
  • Hashtags: #TalithaCumi #EmpowerAChild #AdventistEducation …
  • Paid Advertising: Targeted ads on Facebook and Instagram
  • Influencer Marketing: Partnering with Adventist influencers

2. Email Marketing

  • Target Audience: DCN300’s email list, Adventist Church members, potential donors
  • Content:
    • Campaign launch announcement
    • Regular updates
    • Personalized appeals
    • Impact stories
    • Reminders to sign and donate
    • Thank-you messages
  • Segmentation: Tailoring content based on audience interests.

3. Adventist Church Network

  • Partnerships: Collaborating with Adventist conferences, unions, and local churches
  • Promotion:
    • Presentations at church services and events
    • Articles in Adventist publications
    • Announcements in church bulletins and newsletters
    • Sharing campaign materials
  • Involvement: Encouraging churches to organize local fundraising events.

4. Public Relations

  • Press Release: Distributing a press release
  • Media Outreach: Contacting journalists and bloggers
  • Partnerships: Collaborating with local media in Masbate

IV. Implementation Timeline

  • Phase 1: Pre-Campaign (4 weeks prior)
    • Finalize campaign plan and budget
    • Develop website and donation platform
    • Create marketing materials
    • Recruit and train volunteers
    • Reach out to potential partners and sponsors
  • Phase 2: Launch Week (1 week prior)
    • Schedule social media posts and email blasts
    • Contact media outlets and influencers
    • Conduct a test run
  • Phase 3: Campaign Period (November 1st – December 31st)
    • Implement marketing and promotion strategies
    • Monitor progress and make adjustments
    • Engage with supporters on social media
    • Send thank-you messages
  • Phase 4: Post-Campaign (2 weeks after)
    • Analyze results and prepare a report
    • Distribute prizes and certificates
    • Acknowledge sponsors and partners
    • Plan for future fundraising efforts

V. Budget

  • Website Development & Hosting: [Amount]
  • Marketing & Advertising: [Amount]
  • Video Production: [Amount]
  • Prize & Incentives: [Amount]
  • Payment Processing Fees: [Amount]
  • Contingency: [Amount]
  • Total Budget: [Amount]

VI. Evaluation

  • Track key metrics:
    • Number of signatures collected
    • Amount of money raised
    • Website traffic and engagement
    • Social media reach and engagement
    • Email open and click-through rates
    • Media coverage
  • Conduct a post-campaign survey
  • Analyze campaign results and identify areas for improvement

VII. Team & Responsibilities

  • Campaign Director: [Name]
  • Marketing & Communications Manager: [Name]
  • Fundraising Coordinator: [Name]
  • Social Media Manager: [Name]
  • Volunteer Coordinator: [Name]

VIII. Sustainability

  • Build strong relationships with donors and sponsors
  • Develop a recurring giving program
  • Explore opportunities for grant funding and corporate sponsorships
  • Continuously improve the campaign based on evaluation results